{"product_id":"demco-white-gesso-120ml-4oz","title":"Demco White Gesso 120ml\/4oz","description":"\u003cp class=\"MsoNormal\"\u003eDiscover the beauty of a white gesso ground, enhanced with vibrant colours and a stunning satin finish! With excellent lightfastness, these colours blend beautifully and remain permanent and flexible when dry. Cleanup is a breeze—use soap and water! Enjoy your creative journey!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhite gesso is an incredibly versatile primer that opens up a world of possibilities for painting and mixed-media art! This delightful white, paint-like substance is crafted from a blend of chalk, gypsum, pigment, and a binder such as acrylic polymer, making it a must-have in every artist's toolkit. When applied to raw canvas, wood panels, paper, or other surfaces, gesso creates a beautifully textured, absorbent ground that enhances paint adhesion—especially for acrylics and oils—ensuring your artwork stands the test of time.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eUsing white gesso not only prevents paint from soaking into the material but also enhances colour vibrancy, allowing your artistic vision to truly shine! It provides a consistent, neutral base that simplifies layering and helps you achieve stunning effects. Want a super smooth finish? Just add multiple coats of gesso and feel free to sand between layers for that perfect touch!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eYou’ll find white gesso in both acrylic and oil-based formulas, with acrylic gesso being the go-to choice for most artists today due to its quick drying time and flexibility. Plus, some creative souls even tint their gesso with colored pigments to craft a personalized ground!\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIn short, white gesso is an essential, exciting tool for preparing surfaces and elevating the quality of your masterpieces—let's get creating!\u003c\/p\u003e","brand":"King's Framing \u0026 Art Gallery","offers":[{"title":"Default Title","offer_id":46137917538538,"sku":"PRO13014","price":10.36,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/0349\/0026\/files\/White_Gesso_PRO13014.jpg?v=1783822169","url":"https:\/\/www.kingsframingandartgallery.com\/products\/demco-white-gesso-120ml-4oz","provider":"King's Framing \u0026 Art Gallery","version":"1.0","type":"link"}